Privacy Policy for whatsupip.io
_Last updated: June 7, 2025_
Whatsupip.io ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit whatsupip.io (the "Site")—including how we work with Google services such as Google Analytics and Google AdSense.
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1. Information We Collect
| Type | Examples | Purpose |
|------|----------|---------|
| Device & Log Data | IP address, browser type, referring pages, date/time stamps | Site operation, troubleshooting, security |
| Usage Data | Pages viewed, time on page, click paths | Site analytics, content improvement |
| Cookie & Similar Technologies | First-party cookies, Google Analytics cookies (_ga, _gid), Google AdSense cookies (_gads) | Visitor statistics, ad personalization/measurement (where enabled) |
> No account registration: We do not require you to create an account or provide your name, email, or other contact details to use the core "What’s My IP" service.
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2. How We Use Your Information
- Analytics – We use Google Analytics (GA4) to understand how visitors use the Site (e.g., which pages are popular, average session duration). Google Analytics sets first-party cookies and de-identifies IP addresses before storage.
- Advertising – We display ads through Google AdSense. AdSense may use cookies or mobile ad IDs to show more relevant ads and to measure ad performance.
- Site Functionality & Security – IP addresses are processed temporarily on our servers to return your IP results and to detect abusive traffic.
We do not sell or rent your personal information.
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3. Google Services
| Service | What It Does | Your Choices |
|---------|--------------|--------------|
| Google Analytics | Aggregates Site usage stats. | You can opt out by installing the Google Analytics Opt-out Browser Add-on. |
| Google AdSense | Delivers ads; may personalize ads based on your interests (when "Personalized Ads" is enabled). | Use Google’s AdSettings or industry opt-out tools at aboutads.info. |
Google may collect or receive information from our Site and use it according to the Google Privacy Policy.
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4. Cookies & Similar Technologies
We use:
- Essential cookies – Required for basic Site features (e.g., remembering dark-mode preference).
- Analytics cookies – Set by Google Analytics (_ga, _gid).
- Advertising cookies – Set by Google AdSense (_gads) to limit ad frequency and for fraud detection.
You can clear or block cookies via your browser settings. Note that essential cookies are necessary for full Site functionality.
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5. Your Rights & Choices
Depending on your region, you may have rights to:
- Access, correct, or delete personal information we hold about you.
- Object to or restrict certain processing.
- Withdraw consent for analytics or advertising cookies.
To exercise these rights, contact us at privacy@whatsupip.io.
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6. Data Retention
- Server logs – retained for up to 30 days for security and diagnostics, then deleted or anonymized.
- Google Analytics data – retained for 14 months, after which it is automatically deleted.
- AdSense cookies – follow Google’s standard expiration (generally up to 13 months).
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7. Data Security
We employ HTTPS encryption, firewall protections, and regular security audits. Despite safeguards, no method of transmission over the Internet is 100 % secure.
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8. Children’s Privacy
The Site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.
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9. International Transfers
Our servers are located in the United States. If you access the Site from outside the U.S., you consent to processing in the U.S. and any other country in which our service providers operate.
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10. Changes to This Policy
We may update this Policy periodically. Material changes will be announced on this page and, if significant, via a notice on the Site.